SUGGESTIONS TO UGANDAN EXPORTERS ATTEMPTING TO EXPORT
To develop Uganda's exports to China further, it is
recommended that exporters should consider adopting the following
widely for information to understand specific needs of both the
Chinese government and people, export priority should be given to
those items that have a high turn over urgently.
Concentrate efforts on some specific areas of the country. China is a
vast country and Uganda's exporters do not have the capacity to cover
all of it. However, China's open cities, special economic zones, and
open zones are located along the coastal line of the West Pacific.
Such a layout facilitates international trade. These cities and areas
generate more income, create greater consumer demand, and possess a
better market environment and infrastructure, such as well-developed
commodity economies, convenient transport system, modern communication
facilities, and access to information.
long term relations with related companies and individuals. Exporting
to China requires not only marketing technology or competition in
product quality and price, but personal and social relations. Good
relations are conducive to success in trade.
importance to learning the Chinese culture, customs and language, so
that appropriate market strategies can be implemented with an
understanding of China. Employing Chinese graduates in economics and
trade as assistants, especially those who have overseas experience, is
one way of achieving this objective. Most of these graduates know both
China and foreign countries well, they can also speak Chinese and
English, which will help any exporters attempting to enter the Chinese
ought to know more about Uganda and its consumer products through
advertising, especially on television, over 70% of households own a
television set. Chinese know very little about Uganda, let alone
Uganda's consumer products. Television is one way of rectifying this